This Privacy Policy explains how Higher Ground Outdoor Living Inc ("we," "us," or "our") collects, uses, and protects information you provide when contacting us or requesting a consultation. We take your privacy seriously and are committed to handling your information responsibly.
Who We Are
Higher Ground Outdoor Living Inc is a residential outdoor living contractor based in Cornelius, NC, serving the Lake Norman region. We design and build decks, pergolas, outdoor kitchens, patios, and other outdoor living spaces for homeowners across Cornelius, Davidson, Huntersville, Mooresville, Denver, Troutman, and Sherrills Ford.
This policy applies to all information collected through our website at lakenorman.highergroundoutdoorliving.com and any related communications.
Information We Collect
Information You Provide Directly
When you submit a contact or estimate request form, we collect:
- Full name
- Phone number
- Email address
- Service type or project description
- Property address (if provided)
- Any additional details you include in your message
Information Collected Automatically
When you visit our website, we may automatically collect limited technical information including:
- Browser type and version
- Device type
- General geographic location (city/region based on IP address)
- Pages visited and time spent on our site
- Referring URL (how you arrived at our site)
This data is used solely for improving our website and understanding how visitors find us.
How We Use Your Information
We use the information you provide for the following purposes:
- Responding to your estimate or service inquiry
- Scheduling and confirming consultations at your property
- Sending project updates and communications related to your project
- Following up on open estimates or questions you've submitted
- Sending SMS messages you have consented to receive (see Section 4)
- Improving our services based on feedback
We do not use your information for purposes unrelated to the services you requested.
SMS Communications
If you have provided your phone number and opted in to SMS communications through our website contact form, we may send you text messages related to your inquiry and project.
What we send: Appointment confirmations and scheduling reminders, follow-up on your estimate or inquiry, project milestone and status updates, and responses to questions you've submitted.
Message frequency: Message frequency varies based on your interactions with us and the stage of your project. You will not receive unsolicited promotional blasts.
Message and data rates may apply depending on your mobile carrier and plan.
To opt out: Reply STOP to any text message from us at any time. We will immediately honor your request and remove you from all future SMS communications.
For help: Reply HELP to any message to receive our contact information.
SMS consent is entirely optional. Declining to opt in to SMS will not affect your ability to request an estimate or receive service from us.
We do not sell, rent, or share your phone number with third parties for their marketing purposes. Your consent to receive SMS from us does not extend to any other business or organization.
Data Sharing
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
We may share your information in limited circumstances:
- Service providers: We use third-party software platforms (including CRM and scheduling tools) to manage communications. These vendors are bound by confidentiality and may only use your data to perform services on our behalf.
- Legal requirements: We may disclose information if required by law or in response to a valid legal process.
- Business transfers: In the event of a merger or acquisition, your information may transfer as part of business assets. We will notify you of any such change.
We do not share your phone number or contact information with affiliates, partners, or marketing networks.
Data Retention
We retain your contact information for as long as is reasonably necessary to manage our business relationship with you, including active projects and post-project follow-up. If you request that we delete your information, we will do so promptly unless we are required to retain it for legal or accounting purposes.
You may request deletion of your data at any time by contacting us using the information in Section 11.
Your Rights
You have the right to:
- Access — request a copy of the personal information we hold about you
- Correction — request that we correct inaccurate information
- Deletion — request that we delete your information
- Opt-out of SMS — reply STOP to any message at any time
- Opt-out of email — click the unsubscribe link in any email or contact us directly
To exercise any of these rights, contact us at the address below. We will respond within a reasonable timeframe.
Security
We take reasonable precautions to protect your information from unauthorized access, disclosure, or misuse. Our website uses HTTPS encryption, and our CRM platforms use industry-standard security practices.
However, no method of transmission over the internet is completely secure. We encourage you to contact us promptly if you believe your information has been compromised.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or want to update your communication preferences, please contact us: